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The Tipping Point
Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of
control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed
with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so
often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just
as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied
customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical
mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas
and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking,
children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's
greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious
enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative
person applying a well-placed lever can move the world.
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Por R$ 18,80
Disponibilidade: Produto em estoque.
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Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of
control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed
with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so
often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just
as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied
customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical
mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas
and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking,
children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's
greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious
enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message--that one imaginative
person applying a well-placed lever can move the world.
I.S.B.N.: 0316679070
Cód. Barras: 9780316679077
Reduzido: 459757
Altura: 17 cm.
Largura: 10,5 cm.
Profundidade: 2,5 cm.
Acabamento : Brochura
Edição : 01 / 2000
Idioma : Inglês
País de Origem : Estados Unidos
Número de Paginas : 280
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