Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many disciplines. But, until now, he has never brought together his many years of research and thinking in one book.

In the highly anticipated Thinking, Fast and Slow, Kahneman introduces the “machinery of the mind.” He argues that two systems drive the way we think and make choices. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities and also the faults and biases of fast thinking and reveals the pervasive influence of intuitive impressions on our thoughts and our choices. The role of optimism in opening up a new business, the importance of properly framing risks in a corporate strategy, the difficulties of predicting what will make us happy in the future, the illusion of expertise each of these can be understood only by knowing how the two systems work together to shape our judgments and decision making.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.
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I.S.B.N.: 9780374275631

Cód. Barras: 9780374275631

Reduzido: 3655178

Altura: 21 cm.

Largura: 14 cm.

Profundidade: 1 cm.

Acabamento : Encadernado

Edição : 2011

Idioma : Inglês

Número de Paginas : 512

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