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Predictably Irrational - The Hidden Forces That Shape Our Decisions
Do you know why you still have a headache after taking a one-cent aspirin, but why that same headache disappears if the aspirin costs fifty cents? Do
you know why recalling the Ten Commandments reduces people’s tendency to lie, or why honor codes are actually effective in reducing dishonesty at the
workplace? Do you know why, after doing careful and...
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Por R$ 65,70
com Cartão de Crédito Saraiva em 6x de R$ 10,95 sem juros
Disponibilidade: Produto sujeito a importação. Para sua comodidade, você poderá encomendar este produto e tentaremos obtê-lo junto ao nosso fornecedor.
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Do you know why you still have a headache after taking a one-cent aspirin, but why that same headache disappears if the aspirin costs fifty cents? Do
you know why recalling the Ten Commandments reduces people’s tendency to lie, or why honor codes are actually effective in reducing dishonesty at the
workplace? Do you know why, after doing careful and extensive research on which car to buy, a random meeting with someone who had an awful experience
with that car changes your decision? Why do we make decisions contrary to our better judgment? What is “better judgment?”
Predictably Irrational challenges us to ponder these questions (questions we sometimes avoid) and demonstrates how irrationality manifests itself in
situations (often very peculiar and hilarious situations) where rational thought is expected. We all succumb to irrationality, it’s about time we
find out how it affects our daily lives in a significant way. In this astounding new book, groundbreaking in scope and totally original, Dan Ariely
cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed.
Predictably Irrational comes from Dr. Ariely’s work as a behavioral economist, but it’s not for economists. Well, it is, but mainly to the extent
that it can help them the same way it can help anyone. If the behaviors that skew our judgments were random or senseless, we’d be hard put to sort
them out and make better decisions. But research has shown that our irrationality is, in fact, systematic. People will make the same types of mistakes
over and over, in a predictable manner, because the behaviors have structural origins. So recognizing them and understanding them offers us a way to
do better. And that’s the aim of this book: to leave you with new knowledge of human nature, derived from a wide range of scientific experiments and
findings, that will help you make better decisions in your personal life, your business life, and in the choices we all need to make about our
collective welfare.
I.S.B.N.: 9780061854545
Cód. Barras: 9780061854545
Reduzido: 2656080
Acabamento : Encadernado
Idioma : Inglês
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