The Long Tail -
The Long Tail

The Long Tail...

Por R$ 79,10

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Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.
Caractersticas detalhadas
I.S.B.N.: 1401302378

Cd. Barras: 9781401302375

Reduzido: 1133488

Acabamento : Encadernado

Edio : 2006/07/11

Idioma : Ingls

Nmero de Paginas : 256